Three projects, one philosophy: land bought once and held for generations, then built quietly in partnership with operators who match the place.
Afyaa is a Saudi family group with five years of quiet land assembly across the Eastern Province. We hold the parcels in our own name, we work with one architect of record, and we partner with international operators — Anantara, Radisson Hotel Group — only where the land and the brand belong to each other.
There is no flipping, no sub-trading, no rebrand churn. Each project keeps its own title deed, its own drawings and its own story.
Every project opens to its own room — story, land, drawings, visuals. No project borrows another's renders.
Juatha · 58,400 sqm · palm grove
A palm grove the family has known for sixty years.
One hundred villas threaded between mature date palms on a fifty-eight-thousand-square-metre parcel of Al-Ahsa oasis. Held by Masaken Afyaa, master-planned with CUDCE, branded as an Anantara residence. The grove came first; the buildings respect it.
Jubail · 20,890 sqm · 28 villas
Twenty-eight homes. Once. Never repeated.
A limited villa estate set on twenty-thousand-eight-hundred-and-ninety square metres, surveyor-stamped to the centimetre. Planned for a single generation of owners — no second phase, no later release. The number is the number.
Radisson RED · 221 keys · urban anchor
The first international hotel inside Al-Ahsa.
A two-building urban anchor — one hundred and forty-three keys in the existing tower retrofit, seventy-eight in the new build — on a six-thousand-one-hundred-and-thirty-one square-metre city plot. Designed by CUDCE, façade by NUAH, interiors by KZ. Delivery 31 August 2029.
Eighty-five thousand square metres held in deed across three parcels. We do not build on land we do not own.
Every parcel registered at the Ministry of Justice. Two of the three surveyor-stamped. The public facts on this page reconcile to the title register.
Anantara for branded residences. Radisson for the urban hotel. International operators, but Al-Ahsa first — the place sets the brief.
Date palms protected, masonry vocabulary local, water reused. The oasis was here before us; the projects are built to leave it that way.
Original Radisson RED concept (NUAH + KZ, February 2026), Juatha v3.6 and Jubail v3.6 — each bilingual EN / AR, each released only after a private enquiry.
There is no waiting list, no public release schedule and no marketing pack. A member of the team will respond within one working day.
